That's brilliant Terry. I like how you used 'Theocratic Warfare' ;)
I get what you're saying about feeling you've hurt those guys. Sure you might have gained some personal satisfaction, but to evoke the emotional reactions you did is ultimately a gift for them. What you've really offered is a kindness that may help them and people they know. Sometimes it takes something like this coming out of the blue and with a shock factor to bypass their pre-programmed responses.
All in all I think you did really well how you led them in to it and then launched the bombshell. Have you been watching Angus Stewart by any chance? ;) :D