Thanks for your comments. As a follow up...
If you doubt that the Governing Body doesn't believe themselves that the message that is born is urgent, take a look at the Proclaimer's book. You will see a distinct contrast with the way the message used to be spread, compared to the half hearted ineffective way today.
You will see pictures of the radio stations the society used to run (with world wide interconnects), the photo drama of creation shown in theaters (cutting edge for its time), the newspaper advertisements about talks given by the presidents, the sound cars, the phonographs, and lastly Witnesses with sandwich boards marching through cities. These photos are clear proof that the leadership sincerely believed that the message they bore was urgent and lifesaving. This was in the 1910's-1940's those guys walked the walk. They backed up their claims with action.
We often hear that the message that is born by witnesses is urgent and means peoples lives.... this claim is the same as in the 1910-1940 era but has been proved to be empty rhetoric by the actions of the leadership. Not one person's life has been saved by the preaching work in the last 130 years.
SIAM