I can't help but wonder just how conflicted the WT leadership feels about all this.
So much in recent years has suggested that they wanted to move the ministry away from door-to-door work, transition to an "e-church", and prune out all the "lukewarm" to bring the membership down to a more manageable size...
...but...
...the Org's long-standing - nay, defining - characteristics of door-knocking, disdain towards anything resembling the methods of "worldy" religions, and practically baked-in rhetoric of "growth=God's blessing" practically fly in the face of all that.
Gotta be tough for the poor bastards.