I left a comment on that site:
Technically, the Awake! and Watchtower magazines are not in the same category as other magazines, because of their marketing system. The Watchtower Society marketing process is delegated out to all the members of the religion who "obediently" to go door-to-door peddling those magazines. The religious order spends no money on paying those marketers. All monies collected goes right into supporting the religious order. So when anyone donates money to the peddlers, they are supporting the Jehovah's Witnesses religion. Thought you might be interested.
Cheers,
satinka