They aren't allowed to say boo. They aren't allowed to look behind the curtain.
Here is a theory. Maybe the left hand doesn't know what the right hand is doing. Just for sake of argument, let's say the board of directors is awake and the GB are the delusional ones. The GB comes up with this building extravaganza expecting God to swoop in and bless the project because they prayed together and are the chosen ones. The board meanwhile is telling them they are nut jobs and the company is already losing money.
Anyway, the GB win out and launch this LDC bologna. 9 months later money is pouring out on construction and the same trickle is coming in like before. In other words they are hemorrhaging money. The board shuts them down. GB are left to deal with reality and embarrassment.
They proceed with PR damage control and here we are. Just a theory...