They were much better off when they were "unknowns". Then a persons imagination and faith could imbue these men with whatever godlike qualities a person wanted to imagine they had.
It is a common tactic for political people to try to portray themselves as "down home. just like the average person" traits.
This seemed to work well when tried with religious leaders such as the Pope, so the Governing Body was advised (?) to try it.
It has backfired.
I am not sure of all the reasons why but it has and now they cant really back away from it can they?