But I don't think they will be enough to prevent the ship from going under.
He also needs to change his lifestyle. A while ago he posted he was writing 2 books one of which was an analysis of the Bible from a scholar viewpoint. Also 2 blog entries per month and so on. He seems to be forced to put the bar too high for him then of course with his abilities alone he is not able to keep the word of his promises. If you breakdown what you get for the money as you said, you get really nothing in return. Many countries are going into recession too. You need to work really hard to convince them to stay. The issue is that he blames the lack of money for poor content. He doesn't realise that HE IS the poor content.