The thing is, how many people always, and only rely on an official site of a company or organization for information about that entity? I know that I don't, I google everything especially if its an investment in time or money. Do they really think that people will only go to jw.org for information about JWs.
They are essentially inviting the public to "google" JW's. This is going to be a backfire I think.
lol....please