I don't know about the effectiveness of ramping up attendance before the Memorial. Seems like lots of people get there fill of Bible stuff and take a meeting off... like after C.O. visit, Memorial, Assemblies, etc. It has been that way in my area for over five years, didn't used to be like that. Attendance dips lower than normal low.
If that is their plan, it will backfire. YES!
We had dismal attendance for the "special" talk this year.
We haven't heard Memorial attendance for 2017 yet have we? Didn't we usually hear in the summer? At least rumors (oral tradition crap, but we don't do oral tradition, yeah right).
I don't know what the h~}} they are thinking. Maybe they are giving up on inviting people to the "special talk" and instead telling JWs how to behave for the Memorial?