yknot - not to be pedantic but I would have to know whether the dying person had any foundation in scripture.I don't want to sidestep the question so I'll just suppose a not uncommon scenario if that's okay. Dying person is non-practicing Catholic that believes in God but has no real clue what happens after death. So ...
The good news is that this life is not all there is. There is no fear of eternal torment. The Bible promises a resurrection and the possibilty of a renewed relationship with God on the basis of Christ's sacrifice.
Someone else might do it different. I guess some would go on about paradise and where it is etc, but I don't think that's very important to a dying person, and there would be no point trying to convert him to some line of thinking as he's dying.
Anyway I know that not everyone is going to agree with the theology, but that's really another issue. I'd prefer not to send the thread off topic by getting into that. If you believe the message should be something different then I respect that, but that's not really what I'm trying to discuss.
wasblind - I guess a little bit of ditto the above. You are right that we should preach the good news about Jesus. No arguments from me there. But that does not exclude the possibility of preaching about other aspects of God's word and promises provided we are clear that all those become yes only by means of Jesus as the Amen. Do JW's do that sufficiently? Probably not. But again IMHO the fact that they do it at all is still an improvement over Christians who never make an effort. That's the way I currently see it anyway.
ziddina - I respect your view. That's an interesting passage to get put off by if I might say. I can think of others that on the face of it are way worse than that. I'm still working on some of those. Anyway I'm a long way from being an atheist for many reasons, but that again would send things off-topic.