Evidently, tomorrow the world will be a better place because of this. The sad thing about this is the lack of backbone from the leadership in these companies. They are terrified that the mob will get from them, even if they are not justified in doing so.
All along, this has exactly the opposite effect in society at large who quietly look in disbelief, while tuning out of any shred of support for the calls of equality which otherwise their intuitions would align to.