He particularly attacked Tony, perhaps someone wanted Tony gone for a long time. Lloyd even was given the number to get through to Tony by someone in the branch and he recorded a phone call to Tony.
This is something that everyone should sit up and take notice of. Not only this but also the fact when he did manage to speak to Tony Morris, he did not ask any serious questions, he just ended up being childish. He had every opportunity to ask some real questions.
Even the video that went viral with Tony buying alcohol in the store was controlled too. Tony Morris is gone now and these videos contributed to that. Someone, or even himself wanted (him) out.