In the congregation i grew up in there were lots of families with kids. A total of 35 young ones aged 4-12yo.
Of those 35 only 10 are JWs today. Some didnt even get baptized. Others faded or were DF'd or DA'd.
That's a 68.5% loss of young ones. If this were a business like Coca Cola or McDonalds they'd be firing the directors and bringing in educated people.
Unfortunately, Coca Cola and McDonalds actually care about quality and customer satisfaction... unlike Watchtower.