Few things here. First of all, they're doing exactly what the Mormons did back in the 90s. I used to see adverts on TV inviting us to call for a free DVD or Book of Mormon. Seems they're that desperate for converts now.
Secondly, is it just me or has the society been featuring primarily non-white actors now? The Remember The Wife Of Lot video focused on an Asian family, this video features all but Caucasian members, and lately the literature is featuring a lot of Asian people.
Don't get me wrong, it's all good they're mixing it up - but it looks deliberate to me. Could it be that they're focusing on minority groups or immigrants now?