Rank and file publishers being asked to create a user account on jw.borg by signing up with their full name, country of residence, the name of their congregation and a special, unique publisher code given to them by the service overseer in the congregation. That way, Watchtower can authenticate that the person signing up is a true active JW.
That is exactly what they don't want. They want any direct responsibility or oversight of the publishers to be handled by their henchmen. They really don't care if someone gets the "JW Only" materials. They care about the "Elder Only" materials. They don't care about the publishers as individuals, they only care about them as collective groups.
I could envision them changing the names of the magazines. (Awake has undergone 2 name changes). Something more modern and that would give the publishers something new to be distracted by. They could also charge congregations or circuits a fee and then visit and interview select publishers and have it appear on their TV channel or something like that.
Just like they charge back the cost of the COs visit they could find a way to get more money in exchange for more exposure on their website. Or maybe they will find a way to give a title to someone who gives a tithe so they will be called a modern day Nazarite or something else and then they can highlight that not everyone can give 10% of their time to be a pioneer but they can give 10% of their income and be something else. (Just like they had something for construction workers.)