Also, with the end looming on the horizon, what message does that send regarding making long-term plans?
The end looming in sight? Not so much anymore. I made the comment to an uber dub that the focus has shifted, using the WT words for proof. Last Sunday WT said this is par. 16, "IF we maintain our Christian integrity, we MAY well witness one of the greatest miracles of all time--the miracle of surviving the great tribulation."
I then asked what happened to the term SOON that was often used thirty or forty years ago, and the term VERY SOON used only a few short years ago? He just had a blank look on his face.