But sorry, I do think it is faintly ridiculous to be talking about Watchtower battling for “survival” at this point, when compared with most other churches in western countries they are in rude health to put it mildly.
The first thing you have to keep in mind is that the overwhelming majority of those attending a Catholic, Baptist, Lutheran, etc. churches are generally there because they are believers in that religions. This is not the same as what happens with JWs. The practice of disfellowship creates camouflaged dissent (PIMOs), which is what I already said in my initial post. Then you see the numbers of WT publishers and judge them all as JW, but no, not everyone there is JW (some would like being out from these numbers). DF creates this distortion. There is a lot of fake reports! And now with the new light on not reporting time, the number of publishers tends to increase even more, it's just mark an X in that field. I have no idea about the percentage of PIMOs, no one does. But I believe that if there were no shunning, these numbers would be smaller.
This weekend my uncle, who is a PIMO, sent me a video of his assembly (in Brazil): more than half of the seats were empty, people had to be spread out to hide their shame. Now imagine the same congress without the PIMOs: perhaps the audience would not be so different from what we see at one of such churches.