They awaited backthen the "glorification" of the "church". They thought only this little group was the church and true bride. Until nothing happened of that kind in 1914, all of them overlived 1914, and nobody got raptured. Because Jehovah had not manifested himself as they thought.
Song 4 of the this first biblestudents songbook "Song No. 4 A little flock" = Russel and followers = church...
Note: The "J W"-"theocratic organisation" did not exist before Rutherford invented it, but the name "J W" he learned from the Pentecostal Preacher Joshua Sykes who influenced the Watchtower teachings according to TerryWalstroms thread Two men who changed Watchtower history.