Let this be a lesson for all of us.
If you or your employer is ever in the middle of a PR crisis, do not make public comment before sitting down and rationally discussing the implications of any public statement. Then, if the crisis seems severe and you’re not sure what to say, say nothing at all and hire a PR Crisis Manager. Then, only then, release statements this 3rd party has vetted.
This whole thing would’ve been far less of a shitstorm if Lloyd had just kept his mouth shut and ignored it for a month.