Vidiot and Notformer - WTC can't move fast enough to counter the exodus of young JWs. They can't affords to move slowly - seriously.
I liken it to a Pizza parlor manager yelling at disgusted customers as they run away:
"Don't over-react - it's just a rat! We are offering 2 slices for 1. I'm adding WIFI too and emptying the garbage! Did you hear me? The toilets are being un-stopped and new rat traps are on the way! I bought deodorant and new underwear - and gloves - and washing hands after the bathroom is suggested for all waiters and kitchen staff! Hey, did you hear me??!!
Based on all the bad PR from Europe, Australia, New Zealand and other places where decent people still have moral compasses, I think they waited too long to stop flipping the bird to publishers.