OP :But the one teaching where they have been consistently ahead of the curve is the importance of Jehovah's name.
Nothing could be further from the "TUTH"
The emphasis of "phonetics" and guess work on vowels for the Hebrew "TET" by the watchtower Borg. is another prime example of a *religion of externals*.
How was god's NAME Profaned among the Gentiles, when the Jews never used it ?
JAH / YHWH's "REPUTATION" was profaned, (by hypocrites and religions of externals) in that, his name aka his character, qualities and reputation was sullied ! Romans 2:24