Maybe Lloyd thought that by saying he was "atheist", he had effectively escaped the confines of all known moral paradigms,... and that he could just start his own "society".
After all, that's what Watchtower did!
https://moralparadigm.com/what-is-moral-paradigm/?amp=1
"What is Moral Paradigm?
Moral paradigm is action pattern based on moral values, knowledge, beliefs, experiences and future expectations. Moral paradigm guides You through the life!"