Ten years ago, he must have just been at the right place at the right time. There's a saying in Spanish that comes to (my) mind. I hope it's apropos here.
"In the land of the blind, the one-eyed is king."
There was no one else doing what he did. Awakening JW's were still terrified of Watchtower and afraid of losing absolutely everything if they showed their faces on YouTube. Lloyd grabbed the opportunity and ran with it. And all the Blind bowed down and thanked the great "seeing one".