@Sir82, I also agree with you. But the bOrg seems to be going in two different directions at the moment.
Years ago, the elders were into everyone's business, and you couldn't sneeze without permission. It was unthinkable not to have book studies and assigned service groups.
They still like to maintain this type of control, but something - perhaps a pressing need to make money, and move it around where it can't be found - seems to be driving the real estate decisions they are making. 13 years ago, where we were, the bOrg sold a nice double KH. No pressing reason to do it (plenty of donating attendees) and no replacements were ever made. Created a huge burden on the scattered rank and file (especially the older ones) and many people ultimately faded away. Why did they do it? The only reason had to be $$$$. The WT held the title and all the money went straight to them.
So although I'm sure they want to keep controlling everyone, there seems to be an urgent profit motive here. An urban KH in a good location is just ripe for the picking. A rural hall, not so much. So perhaps trying to fool city publishers into going to a megachurch is just a way to spin the real situation.