My take is Andrew had him on his channel awhile back and fell for his smooth talking and level of intelligence on JW matters.
I don't think it's a case of "falling for" anything - it's just that Lloyd is probably affable up to the point that someone crosses him. Then he turns very nasty, very quickly. And "crossing him" consists of questioning something or simply not agreeing with him with sufficient enthusiasm.
All the people who still support him can do a simple experiment. Post an innocuous reply to him that suggests you don't agree with something, or that you feel he should apologize to the people he's hurt or let down. Then see if you still think he's friendly and worth supporting (you'll likely be insulted and / or blocked).
He only wants adulation, and to silence everyone else.
His attempt to explain away his behavior has made everything worse and Andrew Gold has done a great job following the trail and exposing him for what he is to an independent, non JW, 3rd party audience.