It's a numbers game.
His methodology has usually been controversy to raise his profile and expand his audience. Numerous "scandals" such as the fake surveys, pirating Ray Franz book and so on. All were ultimately ways to get free publicity.
I think the "confession" video may have been a miscalculation. Maybe he thought he'd trade some notoriety for publicity and gain more followers, believing the lie that "there is no such thing as bad publicity" and also his own warped morality that someone claiming to be a CSA advocate being a patron of the sex trade was fine and dandy.
He was wrong. Most people have morals and see the huge conflict. Most people find it an abhorrent way to treat your wife.
Now he's trying to scrub it from history but doesn't have any legal basis for doing so, hence the fake threats, and he's trying to rebuild his image with his fake "I'm a caring family-man" posts (which he also used to elicit contributions on Patreon while using it to pay prostitutes).
He's not fooling anyone but those eager to be duped by him. He's become just like the WTS and made himself financially dependent on them.
It has been between 2 and 3 months since the confession video. Has Lloyd hired a prostitute lately? Surely he has by now.
The real question to be asking is "how many" ... back to "it's a numbers game" LOL