sir82: "Maybe the WTS has demographic information and has sent "targeted" requested to certain areas. It wouldn't do much good to ask for "extra funds" from congregations in Swampland Mississippi; but there may be rich congregations in Silicon Valley, or Manhattan, or other areas with pockets of wealth. "
That could be the case ,all elders now have a password for the jw.org .I t could be domagraphic ,as the are I'm in (sorry can't give more is super rich) with a fat balance in the bank