That's an interesting thought. I don't think they can get the excitement of the late 20th century back Internationally or nationally, it's too late in the game at this point, what's there to be genuinely excited about? Armageddon ain't coming around the corner anytime soon and people kinda know it by now, at least, enough of them do.
That being said, if you got a nearly empty hall and you add in two or three more congregations it does change the emotional experience, there's more of a community, more temporary excitement, and frankly I imagine it'll come across like the organization is doing better than it is when Witnesses come flooding into the Kingdom Hall twice a week instead of looking at a driedup lake every service. I can see that sustaining membership, but not growing membership. What do other posters think?