I'm wondering how they can grow if they discontinue door-to-door work, or if they allow it to become the least-used method. Is the website really that successful at getting people to convert? Are the bookstands working that well? Are they pushing informal witnessing as the best option? If so, what kind of guidance are they offering?
Rebranding is tough in the best of scenarios. But a rigid fundementalist cult would have a particularly difficult time of it. I'm actually curious as to what direction they are taking and what the short-term effects will be.