They are focusing on what we would otherwise call profits. The same way a corporation will. A corporation will speak of having to cut costs even when they are profitable. If profits fell from one quarter to another, they still made money and they still have money in reserve. But they want to be prepared in case profits fall again or if they experience a loss. If they wait until money is running out, it is usually too late to act.
It is possible that the WTS has quite a lot of money and is 'profitable.' But the loss of government subsidies would hurt future income, and big payouts of hush money eat into their savings. They probably are seeing a slowdown in income and an increase in expenses, and have decided to act before things are dire. This might be one of the reasons for the recent changes, and I am wondering how many more of them they will implement if they think it will improve the flow of income.