Phizzy: the very young could do this
This makes me wonder about the removal of Tony Morris and the inclusion of two younger members into the GB. This may signal a realization that times have changed. The GB are no longer names the rank-and-file occasionally hear, they are people who are well-known to JWs through the videos streamed from the website. What do young JWs see? Old men preaching at them. The most animated among them is Stephen Lett, whose cartoonish facial expressions draw attention away from whatever he is saying.
It may well be too late, but I am curious to see if there will be more changes coming to the GB. Could they be looking for more charismatic people who are media-savvy and comfortable in front of a camera? The risks (one of them developing a cult within the cult) may be worth the reward (growing a following that keeps income levels stable over the long term).