I can recall something like that during the 80s or 90s, but that was around the time that there were lots of MLM schemes going around, where you were trying to sell some third-party product, and you could make more money by recruiting others to sell the same product. I think you would get a small cut from the sales of the people you recruited. So the idea was to get as many people onboard as you could.
You didn't want to be too successful, since each person recruited was one less person to sell to.
But those schemes tend to encourage competitive behavior and trying to sell as much product as you can, which leads to pressure tactics and eventually hard feelings and possibly a major headache for the elders if it gets big enough. And few people actually make enough money to feel that the whole venture was worthwhile.