It is true that they do not promote the adulation of one individual human leader, but they hold up the group (the governing body) as the conduit through which Jehovah leads his people, by virtue of his holy spirit. The rank and file are expected to treat the words that come from the group as if they are from god. And this holds even if they make doctrinal changes later on, which can invalidate previous expressions.
I agree that they are high-control, but they do seem to have features that remind people of cults.