To Steel
When John was referring to Jesus as the " word " is a reference to the old testament
Partially correct. Note that the churches in John’s bishopric where the seven churches in Asia Minor, the churches mentioned in Revelation. These were centers of industry, trade, and government. John’s churches were multi- racial containing Jew and Greek.
The word “dabar” occurs some 1455 times in various contexts in the Hebrew Bible. It is sometimes used in reference to the "Divine Word": "Dabar Yahweh" or “Ha-Dabar Elohim”. The Divine Word brings God's message to his people, especially to his prophets. The phrase appears for the first time in Genesis 15, in which the Word of Yahweh assures Abraham of his reward. The rabbinical schools at that time taught that the Word was the image and likeness of God, the universe was created by God through the Word, the Word was God’s first and oldest creation, the Word was a separate being from Elohim, the Word had not descended to Earth, or had the Word a need for a body of flesh.
The Greek’s believed that everything pre existed as a thought and then came into existence. Logos was that divine reason or thought which created the physical world and causes the natural world to grow. John comes along and says that he knows the Logos and that it is not a thought but a person. That for the Logos thought to exist it had to have a thinker and that thinker was Jesus. This would have caught the attention of every Hellenistic thinker in his bishopric. Not only does he identify the “Logos” to them but in the following verses John gives the “logos” a name, human qualities and affections making Jesus conceivable to them.
Neither Greek philosophers nor Jewish teaches could conceive of the Logos or Dabar becoming flesh. Since the time of Plato, Greek philosophers had emphasized that the Logos and the ideal are always invisible and eternal. The Jews heavily emphasized that a human being could not become a god, they never considered that God could become human.
John capitalizes on this and uses the Greek Logos, and Jewish Dabar to explain the deity and incarnation of Jesus.