No what you are showing there is a target area which is a third world country. Absolutely it is going up in those areas without the ability to do research on the organization.
In the more modern world though no traffic is at a decline. They are absolutely less relevant than in years past.
Well that is of course unless you include things like JW Lawsuits, JW Child Abuse and so on. Then there's plenty of traffic.
A word to the wise though trends shows based on a given target area. So notice the target area of your link there. Meaning your trend is not the same as the one I posted.
Hopefully I made that understandable :)