You’re right Simon, I forgot that to apologise devalues other apologies. You have to keep them rare like platinum, or bitcoin so that people understand their true value. You can’t issue too many, because it will be like flooding the market with Inca gold. Nobody will take your apologies seriously.
on the other hand they can’t be so rare that people stop believing in them, like unicorns or yeti.
meanwhile, the rest of humanity know how to apologise just to oil the wheels of friendship and social groups.