"love Jehovah more than your mate" or "love Jehovah more than your friends".
schnell, that goes to the core of the most damage that the JW faith caused in my family. My abusive, violent, dry alcoholic father used that as an excuse to continue beating us and treating us like crap, simply because he was "putting Jehovah first". And he wasn't the only one in the congregation where I grew up acting that way.
Granted, not everyone interprets that nonsense the way my messed up father did, but I'm still waiting for the WT to clarify and set specifics about what that's supposed to mean. That's how I know that they can't care less about the well being of their people, or anyone for that matter.
Interestingly enough, that's what I use as an argument with my messed up JW family when they want to know why I shunned them. Apparently that principle is good when they use it to shun me, but they have a hard time understanding that I agree with it and, therefore, don't want them in my life. Do you notice that they love using that nonsense to be the ones having the last word in every conversation? They love, love love using that nonsense to reject others, but hate, hate hate when people agree with it because they want nothing to do with them.
Somehow they claim to be victims when outsiders actually agree and act according to their own principle.