Some (even hard core), are conscious that the end could come, but it is not there focus. They do not run with all the 1914/generation crap. Some are in it just to serve Jehovah and the Watchtower is just the vehicle.
I was one of those. Back in 1988, I wrote to the society, asking if 1914 generation teaching was similar to the trinity or hellfire, in that we will receive no new light. I never seen the letter, but the elders received it and sent the secretary to talk with me. He said: "TheLiberator, we serve Jehovah forever."
I said, "but the generation of 1914.....
Secretary: "We serve Jehovah forever"
I said, "but...
Secretary: "TheLiberator, we serve Jehovah forever."
That conversation made me happy. Nobody wants to get there hopes up. I knew then that things will change. Timetables always bothered me. I wrote that letter because I was working rural territory and I had mentioned that I don't have to worry about many things since I would never get that old. And the presiding overseer's wife said, "that's what we all said" with a sarcastic laugh. My mother in law made the same comment a few years ago. So I believe many don't feel it is coming in there life. Younger ones might, since they feel life is this long, long journey. Not.