The WT/JW is like a chameleon, it adapts rapidly when they can't afford to lose more money. You might say, but they are losing money over child abuse lawsuits, blood policy, df'g, lack of love. It is all a cost of running a business, they know how to manage their Profit and Loss sheet.
Many of us forget how the real leaders behind the curtain are sitting on billions of dollars TAX FREE.
The doctrines are setup in a way that it benefits the corporation regardless of the actual conditions.
If we live in a time of relative peace, the WT/JW says the end is near.
If a tradegy happens, the WT/JW says the end is near.
Can you image the boost they can get if another terrorist attack happens in NYC, after moving the HQ? They will not stop promoting that Jehovah told them to move on time.
Bottom line, this corporation will change in order to sustain growth. Unlike real a business, they operate in a free tax haven.
That is extremely hard to defeat.