In 1922 at the "Cedar Point Convention", a banner was in place with the letters A D V on in. "Excitement ran high" and "everyone was trying to guess what they meant"..... (see Proclaimers book and JW history videos). On the final day the banner was slowly unveiled to reveal the new sales slogan to advertise the king and his kingdom. Rutherford, in later issues of the WT, defines how this slow reveal actually fulfills biblical prophecy. NUTS!
JW's love secrets. It's part of our history and the board of directors know this. They encourage this.
I believe the "new light" about the GB is a clear message being sent to all of us. It's a consolidation of power - a symbolic statement of who is really in charge! Perhaps an attempt to assert their authority over the legal, finance and real estate departments...?
Pay attention at next months memorial. The final comments in the talk are about how Jehovah wants you to be a part of the "family" of worshipers. And that everyone must "obey the rules of the household".