Soon a time will come when the pressure finally reaches a point where JW.org can no longer spin negative media reports about matters like this, and outright continue to tell people not to believe what they see in the media without seeming like complete kooks.
The only option they will have at that time is to say that matters such as being tolerant of gays is part of the attack by Gog of Magog (a coalition of unnamed nations according to them currently). That will force them into a corner, and they will have to say that the end is DEFINITELY around the corner. JWs will get their hopes up, wait for 5, 10, 15 years...NOTHING. It will be 1975 all over again, this time with global media coverage and the internet to document it forever.