Here's the deal. We can all scream about it and tell everyone how wrong it is, and how it's nothing like the religion we used to know...and that's true.
However...they don't care about us, or the older ones, or the born-ins, or anyone who is already stuck in the bOrg.
What they care about is continuing the revenue stream by bringing in new ones who know NOTHING about all the "old" stuff we know.
These younger ones can be easily persuaded that this is cool because it's all on the internet! They will never experience the crap hours spent trudging door to door on a hot summer morning. They will never see the craziness from Russell or Rutherford or Knorr or Franz.
All they will know is Hey, this is fun, this is cool, let's try this on for awhile....and they will be stuck.
And the hamster wheel will continue to spin as more critters jump on for the ride.