So why do you think org went online?
They saw it to be advantageous in many ways, one being that can sell themselves to the public easily on a broader spectrum to the general population and secondly it was seen as a cheaper way to get their religoius message out as printing costs grew over the years.
The WTS can now operate at a much cheaper cost in comparison to its operations in the past.
It still tries to extrapolate as much money it can out its devoted followers though with devious dishonest tactics.