Yet it was still highlighted as spiritual encouragement ?
That's because the return of Christ and his soon to come new world order was still taken as a marketable commodity for a publishing house to propagate.
This is still used to this day to lure people to the organization where they can be manipulated and exploited for money and labor to the WTS. Corporation.
Fred Franz was just a crooked religious charlatan just like Russell and Rutherford.
These men exploited people's emotions and ignorance to build a power structure around themselves and unfortunately it worked.