Gorbatchov: My respect for the Wachtower is growing more and more. They made a plan to soften the sharp religion.
As long as WT continues to preach death to billions of non-JWs at Armageddon (and lately the idea that most JWs won't survive is growing among JWs themselves), has a harsh disfellowshipping policy, uses harsh Judicial Committees which violate basic rights to enforce conformity, has no financial transparency to its members, bans blood transfusions, has no charities, etc, I don't know how WT can be considered as 'softening'.
You can candycoat a turd...but it's still a turd.
As far as the "children's section" pictured above, all I have to say is this:
"It has been found that the best way to insure implicit obedience is to commence tyranny in the nursery." -Benjamin Disraeli, British Prime Minister
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Notice the picture that's supposed to be "fun" for kids is of Caleb going door to door. That's not fun...it's pure indoctrination.