And what else could be better than setting a goal to, say, distribute xx number of magazines during that day?!
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Jeez, I'd think that if you really believed you were the only "true" religion on the planet and had a message of "everlasting life™" that would save a person, your goal would be to actually make a meaningful difference in someone's life. But apparently quantity is the focus of your day, not substance.
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If I were a JW, I'd take the advice of the new "Atlanta Int'l Convention" WT video slogan- "Get ready for the time of your life"- and skip service altogether and go something fun.