Metatron, that's what I've been thinking as well. I think they are going to dump the Watchtower as a magazine and disavow any association with the word.
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I stated the same thing on another thread a few months ago.
Rutherfraud abandoned the name IBSA in order to distance the WT from the epic fails of the 1914 and 1925 false prophecies. The best way to accomplish that was simply rebrand the IBSA as "Jehovah's Witnesses".
Similarly, the "Jehovah's Witnesses" brand-name currently carries so much baggage, with the 1975 debacle, the pedophilia cover-ups, labelling any dissenter as "mentally diseased", etc. WT must, yet again, rebrand itself in the interest of damage control and self-preservation.
I believe both "Watchtower" and "Jehovah's Witnesses" will fade away and "JW.Org" will be the official moniker of the WT.