Structure of the Watchtower magazine
The Watchtower is presented with a somber font and a boxy article layout to give the impression of authority, seriousness of purpose, and reliability. Page 2 begins with a "statistics" page that presents the impressive circulation and language translation figures. Those figures enhance the image of seriousness and importance. The matter-of-fact dullness of this page presents the magazine as some kind of serious journal unconcerned with flashy marketing.
Like the Awake! magazine, the magazine begins with a cover article following the same basic layout as the Awake! cover article. (See my earlier post for that.) The heaviest articles--that is, the study articles--are in the middle of the magazine. They follow a predictable pattern. The first article concerns itself with a historical/biblical/scholarly study of the subject at hand. The second article focuses on the practical application after the reader is thoroughly convinced of the WTS's view of the subject.
Each article follows a predictable internal pattern. For example, this is how the first article usually proceeds: The first paragraph opens with an experience, story, or illustration that everyone can relate to. Several indisputably true facts are usually placed in the paragraph. (For example, the sun shines, lightening is impressive, we need light to live, etc.) Often, the second or third paragraph contains an assertion of authority. Usually this takes the form of simply mentioning the "faithful and discreet slave" and referencing the quote from Matthew 24:45 in parenthesis.
At this point, the reader is relatively complacent. The subject matter is then dealt with, progressing in complexity until the middle of the article. Some exhortations and commands are imbedded throughout but most frequently in the latter third of the article. Then it concludes by asking a question and introducing the second study article.
The second article focuses on what the WTS actually wants the reader to do (like meetings, field service, etc.). It's pattern is pretty similar to that of the first article.
Then the magazine introduces lighter articles about specific doctrinal issues, policies, etc. They usually become progressively shorter as the reader nears the end of the magazine.
I'm sure there is more to say on this. Unfortunately, I don't have any magazines anymore to reference from.