This Is all about their celeb status.rank and file are supposed to feel blessed when such a high placed man say That they,représentatives of god,love us, humble servants...makes me think about french médiéval time, when the lord of a territory gave his servants his blessing.
as i told my wife: I do not know those guys, they live thousands of miles away from me, so why should i care if they love me or not? Reminds me of the Pope....but oh wait! JW are better because they are the unique true religion...