I have a theory, given that I have analyzed JW history for a while:
There's a "Good GB" and a "Bad GB" and they alternate. Currently we are at a "Bad GB" stage. The "Good GB" are delusional, but they truly believe what they say. They are more "saint" than evil". The "Bad GB" are fully awake and know exactly what they are doing. They are psychopaths and are more "evil" than "saints". They don't believe a word of what they say. They're just riding the gravy train.
Consider:
Russell: Good GB. Not perfect, still a cult, but historians generally regard him as a nice person who was delusional. Obviously he wasn't a saint, he did some bad things, but overall not a bad guy.
Rutherford: Mostly evil, a psycopath who took advantage of the WTBTS to create massive wealth for himself. Pictures don't lie, most workers at Bethel during his time were absolutely miserable.
Knorr: Not such a bad guy, undid some of the Rutherford things, implemented the schools, turned the WTBTS into a corporation.
Fred Franz: Psycho, 1975 debacle was authored by him alone. According to Raymond knew that the NWT was completely biased.
GB 1.0: Mixture of good and bad, mostly good. Early 90's was the WT's best years ever (perhaps)?
GB 2.0: Mostly bad, changing things up like Rutherford... in it for the money.
Opinions? Do you think this is a pattern? What if there was a GB 3.0? Would they change things back to GB 1.0 style?